It’s Easy To Invest in Your Thirst for

Beer Knowledge!

  • 100+ Shows

  • Each of the Beer Judge Certification Program styles

Sense of Beer Style

100+ Shows

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Listen or Watch

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SOBS not Snobs

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North American Guild of Beer Writers 2023 Best Technical Podcast

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100+ Shows - Listen or Watch - SOBS not Snobs - North American Guild of Beer Writers 2023 Best Technical Podcast -


The definitive beer style education library for your beer studies, appreciation, and those who want to lead.
— Julia and Jeremy
Video Library
$25.00
Every month
$65.00
Every 3 months

Sense of Beer Style videos cover each beer style from the Beer Judge Certification Program guidelines. Watch and learn as Herz and Storton take you on a 360 degree view of EACH beer style plus cover ideal glassware, serving temperature, and food pairing suggestions. These shows are THE way to master beer style study, one style, one show at a time.


✓ More than 100 beer styles covered
✓ Tour through a deep dive of each beer style
✓ The top resource on individual beer styles

Listen or Watch

SOBS Official BJCP Style Guidelines
Free

The Beer Style Guidelines published by the Beer Judge Certification Program (BJCP) provide a comprehensive, standardized framework for defining, categorizing, and evaluating beer styles from around the world. They cover historical background, style evolution, sensory expectations (aroma, appearance, flavor, mouthfeel), vital statistics (such as gravity, bitterness, color, and alcohol), and common ingredients and processes for each style. These guidelines are highly relevant for beer studies


✓ Free to download
✓ All the beer styles in one place. What a study dream!
✓ The latest BJCP guidelines just for you
Audio Library
$25.00
Every month
$65.00
Every 3 months

Get anytime access to Sense of Beer Style's top rated podcast that takes you through each beer style from the Beer Judge Certification Program guidelines. Herz and Storton also cover ideal glassware, serving temperature, and food pairing suggestions.


✓ Over 100 shows devoted to covering each beer style
✓ The basics all the way to advanced!
✓ Essential knowledge from a trusted authoritative source

Are you a SOB?…Why Be A SOB…

Into learning about beer = SOB

Or…If you’re a gatekeeper because you know more about beer than others = SNOB

Be a SOB not a SNOB

SOBs are always learning, helping others and sharing beer love with others.

Endorsements

“Fantastic! Thank you for doing this, it’s absolutely inspiring.”

-Lana Svitankkova, Certified Cicerone®, BJCP, and International Beer Judge


“It’s like I’m studying while I’m driving. I loved every second of it!”

-Carl Bundy, Certified Cicerone®


“Studying while driving is possible thanks to Sense of Beer Style.”

-Bernardo Sequiera, Certified Cicerone® & Brewer at Cadejo Brewing, El Salvador

“Well done both of you! This p’cast has a feel that’s genuine and unforced. I’ve listed to three today as I’ve worked.”

- Suzanne Schalow, Advanced Cicerone®, CEO craft beer cellar

Photo credit: Suzanne Schalow LinkedIn

“I’m really enjoying your new podcast #senseofbeerstyle. My knowledge is growing with every show.”

-Lotte Peplow, Brewers Association American Craft Beer Ambassador to Europe

Photo Credit: Lotte Peplow LinkIn

“So cool, so well done…I’m simply impressed and want to watch and soak them all up!”

-Laura Lodge, Co-founder Start A Brewery

Meet the Team

  • Jeremy Storton

    Show Co-Host

    Jeremy Storton
  • Julia Herz

    Show Co-Host

    Julia Herz

Updates

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